The lettering was used as signage as well as a series of 'call to action' maxims at Judging Week 2015. Placards and flags, as well as typography applied directly to the walls of The Truman Brewery speak of a protest aesthetic. In the distinct yellow and black of D&AD's colours, they create both an identity and way finding system within the cavernous space as well as a reminder of the goals in judging this prestigious creative awards.
